Alternative Influence has outdone themselves with their latest release, “Time 4 Her to Shine,” a track that expertly captures the essence and emerging influence of women’s football. Timed to align with the UEFA Women’s EURO 2025 in Switzerland, this anthem stands as a testament to the band’s undeniable talent and social awareness.
At the heart of this compelling single is an emotionally resonant melody paired with thought-provoking lyrics, embodying the spirit of England’s Lionesses as they prepare to defend their title. The accompanying music videos are nothing short of captivating, seamlessly blending scenes from real matches with vibrant footage of Wembley Way, where the excitement of fans en route to England’s February victory against Spain is palpable.
Alternative Influence showcases a distinct ability to convey inclusivity and community through their art. The videos celebrate a rich tapestry of supporters—families, children, and women of varied backgrounds—highlighting the uniquely welcoming culture of the women’s game. This stands in stark contrast to the often intense atmospheres associated with men’s football.
Frontman Lee Devenport’s enduring passion for the sport is evident in his reflections: “Since 2016, I’ve been captivated by the women’s game. Its growth has been incredible. The national team’s achievements have sparked a rise in domestic clubs, making junior girls’ teams as commonplace as boys’ in the football world.”
In a strategic move to further engage fans, 4,000 promotional cards are being distributed at the England vs Belgium match at Ashton Gate, Bristol. Furthermore, the band’s sponsorship of Radcliffe Women FC underscores their dedication to fostering growth at every level of the sport.
“Time 4 Her to Shine” is accessible on all major streaming platforms, including Spotify, Apple Music, TikTok, and Deezer. Visit Alternative Influence’s newly updated website for the official cover art and links.
With this release, Alternative Influence not only provides an anthem for the sport but reaffirms their position as talented and insightful contributors to music and culture alike.